“We still want shows that are bold not re-trends of other shows.
#Hbo max screens series
The platform hasn’t yet launched in key markets like the U.K., France and Germany due to legacy output deals that are still running their course, but the service aims to be in 190 countries by 2026.Īt a jam-packed Series Mania event last month, five members of the HBO Max EMEA team engaged in a detailed session that set out the streaming service’s priorities for scripted drama.
![hbo max screens hbo max screens](https://www.genymama.com/uploads/1/1/3/9/113908711/jellystone-hbo-max_orig.png)
HBO Max is currently streaming in 21 European countries with Central and Eastern Europe, Portugal and the Netherlands joining the Nordics, Spain and Andorra. HBO Max has been ubiquitous at international events in recent months, with WarnerMedia ensuring its executives are visible and accessible when it comes to wooing the European production community. In January 2019, he became head of digital operations at Dubai-based MBC Group, the leading Middle Eastern free-to-air satellite network, where he oversaw the launch of its Shahid VIP streaming service, which in a few months skyrocketed from 100,000 subscriptions to more than one million. Notably, he launched and ran Hulu’s successful unit in Japan. He was responsible for all of Hulu’s activities outside the U.S. Larcher worked at Hulu from 2009 to 2013 and served as senior VP for international. The dual U.S.-Austrian national had previously worked for Dubai-based MBC Group. Larcher joined WarnerMedia in August 2020, and has been overseeing the international rollout of HBO Max, which will mark its two-year anniversary since launching Stateside on May 27, and its one-year anniversary in Europe this spring. It will diversify our content, our service…we have a shared vision of what the product should be in terms of packaging and how we go to market.”
![hbo max screens hbo max screens](https://web.audialscdn.com/7816/2306/1807/AMO2021_SEO_Video_Streaming_HBO_Max.png)
“I think the audiences and the content are quite complementary. “In broadest terms, we’re very excited about it,” he said. Larcher also briefly discussed the Discovery-WarnerMedia merger, which is set to close on Monday (April 11). In Europe, the streamer will grow from 10 originals in 2019, to a development pipeline for 2023 that includes about 40 originals. “There are slight variations on how we position our brand market by market,” said Larcher. It is “heavily emphasizing” core IP such as “Sex and the City” and “Game of Thrones” - shows that are more likely to be household names in global markets - as well as local originals. HBO Max outside the U.S., which had 27 million subscribers by December 2021, is leaning into “different elements” of the service. “When we show up in a country and compete, we actually do very well.” “We have every ambition to be one of three leading players globally,” said Larcher. “They weren’t growing,” he said candidly of the pre-SVOD footprint.īut with HBO Max now launching in earnest in Europe, all of that is changing. The executive was upfront about a plateauing performance for HBO’s pay-TV operations in Europe prior to the launch of HBO Max.
![hbo max screens hbo max screens](https://www.firesticktricks.com/wp-content/uploads/2021/01/how-to-access-and-use-hbo-max-on-firestick-3-768x432.jpg)
That’s why all of us desire to go global.” That ability to spend more on content on behalf of fans drives the need to go global.”Ī streamer can only afford such dizzying levels of content spend, continued Larcher, “if you can leverage the investment over a larger number of subscribers. “That buys you almost 700 episodes of ‘The Crown,’ 50 ‘Spider Man: No Way Home’ movies. “$9 billion additional programming dollars buys a lot of content,” the executive warned.